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2016 GOLD Program
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Contact us about the GOLD Program
Contact us about the GOLD Program
Continental's GOLD Program offers the independent tire dealer a lucrative program that will maximize your results! Our goal is to provide dealers with opportunities to grow their business with award-winning Top Tier products and for our customers to be rewarded for their success. Continental and General brand tires are built to the highest standards and have earned the trust of the world's finest automotive manufactures. The GOLD program was created to link you to CTA, making it easy to market and sell both Continental and General brand tires.

2016 GOLD Program Cash Rewards


Marketing Line GOLD Reward
Continental Tire ContiSportContactTM6 $8.00
CrossContactTM UHP
CrossContactTM LX20 $7.00
ExtremeContactTM DWS06
ExtremeContactTM DWS
ExtremeContactTM DW
WinterContactTM SI
TerrainContactTM A/T
ContiProContactTM $2.00
ProContactTM GX
ProContactTM TX
ProContactTM RX
Continental Other Counts towards rate
General Tire G-MAXTM AS-03 $5.00
GrabberTM AT2
GrabberTM HTS60
GrabberTM HTS
GrabberTM Arctic
GrabberTM Arctic LT
GrabberTM X3
AltimaxTM RT43 $3.00
AltimaxTM Arctic
General Other Other Counts towards rate

Volume Bonus
Volume Bonus Cash Rewards are paid quarterly based on dealer tracking starting at 400 units annually.

All dealers are eligible to receive

Volume Bonus Schedule

Express Standard Select Elite
Yearly Units 400 800 1,300 2,000
Per Tire Bonus $2.00$3.00$3.50$4.00

2016 GOLD Program Marketing Benefits

All GOLD dealers have access to the following marketing support:
  • Engage 360 online training center
  • RPM Program - Real Performance Motivation
  • GOLD dealer on-line Sales Tracking Tools
  • Product information
  • Current New and update about Continental and General Tires, including the monthly GOLD connection newsletter.
  • Access to the Dealer Marketing Suite your on-line source for updated marketing materials and custom ad builder.
  • Customized Showroom Materials.
  • Listing on the Continental and General Dealer locators.
  • Free shipping on select ultra-high performance tires.
  • Continental Credit Card Program.
  • Total Confidence Plan.


GOLD Dealers who purchase 1300 units annually are eligible to receive (1) 2x6 Continental or General exterior illuminated sign.

GOLD Dealers who purchase 2000 units annually will receive an invitation for two to our Annual GOLD Dealer incentive trip.

GOLD Dealer Incentive Trip Includes:
  • All inclusive 5 days / 4 nights stay
  • Premier hotel accommodations for 2 people/1 room
  • Round trip airfare for 2

Contact a GOLD Account Manager
Want to learn more? Ready to sign up? Please use the chart below to find your Continental Tire GOLD account manager.
Location Continental Tire Account Manager Phone Number Email Address
West - Washington, Oregon, Idaho, Utah, Montana, Wyoming, Alaska, California, Nevada, Utah, Colorado, Nebraska, Arizona, New Mexico, Kevin Jones 206-351-9321
Central - North Dakota, South Dakota, Minnesota, Wisconsin, Iowa, Kansas, Missouri, Oklahoma, Arkansas, Mississippi, Texas, Louisiana DeeDee Maxwell 303-668-6686
South East - Florida, Georgia, Alabama, South Carolina, North Carolina, Georgia, Tennessee, Kentucky, West Virginia, Virginia, Maryland, Delaware Lenny Gonzalez 704-526-5440
North East - Maine, Vermont, New Hampshire, Massachusetts, New York, Rhode Island, Connecticut Kevin Gilhuly 203-513-1218
Great Lakes - Illinois, Indiana, Pennsylvania, New Jersey, Ohio, Michigan Bob Duncan 201-220-2899