Stake your Claim! Enhancements to the 2014 GOLD Program Gold Logo
Contact us about the GOLD Program
Contact us about the GOLD Program
The 2014 GOLD program is the richest GOLD program ever offered by Continental. We have listened to our dealers, and have increased the marketing line rewards on Continental and General Tires full line of replacement products.
In addition we have given the opportunity for Express dealers to earn Volume Bonus rewards. All Continental GOLD dealers do not have to wait to year end for Volume Bonus rewards.
To get cash rewards to our dealers quickly both the marketing line and the volume bonus rewards are paid quarterly. In addition we adjusted the annual commitment to 400 units making it easier for dealers to start earning cash rewards.

2014 GOLD Program Cash Rewards


Marketing Line GOLD Reward
Continental Tire ContiSportContactTM5 $8.00
CrossContactTM UHP
ExtremeContactTM DWS $7.00
ExtremeContactTM DW
PureContactTM with EcoPlus Technology
ContiCrossContact LX20TM
ExtremeWinterContactTM $4.00
ContiProContact TM $2.00
Continental Other counts towards rate  
General Tire GrabberTM $5.00
GrabberTM HTS
GrabberTM AT2
Altimax TM RT 43 $3.00
Altimax TM HP $2.00
Altimax TM Artic
General Other Other counts towards rate

Volume Bonus
Volume Bonus Cash Rewards are paid quarterly based on dealer tracking starting at 400 units annually.

All dealers are eligible to receive

Volume Bonus Schedule*

Express Standard Select Elite
Yearly Units 400 800 1,300 2,000
Per Tire Bonus $2.00$3.00$3.50$4.00

2014 GOLD Program Marketing Benefits

All GOLD dealers have access to the following marketing support:
  • Engage 360 online training center
  • RPM Program - Real Performance Motivation
  • GOLD dealer only on-line Sales Tracking Tools
  • Product information
  • Current New and update about Continental and General Tires, including the monthly GOLD connection newsletter.
  • Access to the Dealer Marketing Suite your on-line source for updated marketing materials and custom ad builder.
  • Customized Showroom Materials.
  • Listing on the Continental and General Dealer locators.
  • Free shipping on select ultra-high performance tires.


GOLD Dealers who purchase 1300 units annually are eligible to receive (1) 2x6 Continental or General exterior illuminated sign.

GOLD Dealers who purchase 2000 units annually will receive an invitation for two to our Annual GOLD Dealer incentive trip.

GOLD Dealer Incentive Trip Includes:
  • All inclusive 5 days / 4 nights stay
  • Premier hotel accommodations for 2 people/1 room
  • Round trip airfare for 2

Contact a GOLD Account Manager
Want to learn more? Ready to sign up? Please use the chart below to find your Continental Tire GOLD account manager.
Location Continental Tire Account Manager Phone Number Email Address
West - Washington, Oregon, Idaho, Utah, Montana, Wyoming, Alaska, California, Nevada, Utah, Colorado, Nebraska, Arizona, New Mexico, DeeDee Otto 303-668-6686
Central - North Dakota, South Dakota, Minnesota, Wisconsin, Iowa, Illinois, Indiana, Kansas, Missouri, Oklahoma, Arkansas, Mississippi, Texas, Louisiana Dave Bjorkman 205-821-9658
South East - Florida, Georgia, Alabama, South Carolina, North Carolina, Georgia, Tennessee, Kentucky, West Virginia, Virginia, Maryland, Delaware Andrew Slattery 704-277-0549
North East - Maine, Vermont, New Hampshire, Massachusetts, New York Pennsylvania, New Jersey, Rhode Island, Connecticut, Pennsylvania, Michigan, Ohio Kevin Gilhuly 203-513-1218